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Discovering Puglia

A World of Art and Culture

You won’t believe your eyes. In Puglia you'll find enchanted landscapes surrounding historic towns and cities of art. Romanesque and Baroque cathedrals and monuments frame town squares as they stand placidly in the shade of majestic castles and noble palaces. From the Gargano to the Salento, Puglia is full of priceless treasures and architectural gems, such as its UNESCO World Heritage Sites, places so beautiful that they are considered part of humanity's common heritage. It's really hard to resist the beauty of Puglia’s museums, realms of art and archeology where local craftsmanship is honored along with the sea. In Imperial Puglia, you'll hear ancient stories about the great Emperor Frederick II and learn the tricks of ancient trades, from craftsmen weaving baskets and making pottery in Bari, to artisans creating objects out of papier-mâché and stone in the Salento. Explore breathtaking ravines, the cradle of rupestrian civilization, and discover the region's mysterious dolmens and menhirs. Then take a break in the Itria Valley, in one of the traditional trulli (stone huts) or masserie (manor farms).

Rituals and Traditions to discover

In Puglia, places of worship cherish memories of miracles and legends. A thousand years of history exude from the walls of cathedrals, churches, and sanctuaries, all treasure troves of art as well as shelters for the soul. Take a stroll under magical configurations of light whilst being accompanied by tunes played by bands of local musicians. This is what awaits at the festivities honoring patron saints in Puglia, a land where ancient customs go hand in hand with festivals and historical commemorations. Join pilgrims from all over the world as they follow the ancient path along the via Francigena and visit other spiritual places. Discover the stories of legends and miracles passed down through the stone of rupestrian churches and beautiful Romanesque and Baroque buildings.From the Gargano to the Salento, immerse yourselves in the spirituality of the local people. Experience firsthand the suggestive power of their religious rituals, get carried away by the mysteries of Holy Week and the excitement of a festa del fuoco, a fire festival with giant bonfires to commemorate beloved saints. This is the land of hospitality, where different cultures and Catholic traditions intertwine with other ways of worship (Orthodox practices, for instance).

Wellness between Sports and Nature

Let yourself daydream in Puglia surrounded by beautiful landscapes and immersed in the colors and scents of the seaside, of Mediterranean scrubland, centuries-old olive groves and oak forests as they whisper their secret stories to the sun. Imagine your ideal vacation - Puglia is welcoming at any time of the year thanks to its particularly mild climate. You'll find rare species of plants and animals in protected areas such as the National Parks of the Alta Murgia and Gargano, and natural reserves like the Oasi WWF (oases of biodiversity managed by the World Wildlife Fund). If you prefer a more active holiday, you can pick your favorite sport and enjoy it in the great outdoors. You can go trekking or horseback riding; you could try surfing or go snorkeling and discover extraordinary sights under the sea. There's a full range of options and the choice is yours. Whether you're a pro or just a beginner, there is something for you here. Do you need to take a break and relax? Let yourself be pampered by specialized personnel at the many wellbeing centers, or re-boost your energies at a spa. From Santa Cesarea to Margherita di Savoia, thermal baths have always been a panacea to soothe body and soul.

Eating with Relish

And the party goes on at the table in Puglia. A true triumph of Mediterranean flavors. From the Gargano to the Salento, delight your palate with the authentic tastes that make Puglia’s food and wine so unique. Each small village has its own typical recipes and dishes rich in fragrances, with menus based on homemade orecchiette, grilled meats and fish-based specialties. But there are also seasonable vegetables, dairy products, cheeses and many baked goods: focaccia, fried pettole and sweet pasticciotti. Abandon yourself to the slow pace of the countryside in Puglia’s agricultural museums and didactic manor farms. These are set amidst broad expanses of centuries-old olive groves and vineyards where Designation of Origin products are made, like PDO extra virgin olive oil and delicious DOC (Controlled Designation of Origin) and IGT (Typical Geographical Indication) wines: Negroamaro, Aleatico and Primitivo. Taste traditional dishes. In Puglia, you'll find an extraordinary variety of delicacies that are known throughout the world. Their authenticity is guaranteed by quality brands such as Altamura bread and Laterza bread, and by Slow Food Presidia, which certify delicious tomatoes, onions, and many typical products.

(In collaboration with Puglia Promozione)

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